GameStop fitness magazine offer - Sexism in gaming at GameStop now!

GameStop are offering a free 12 month magazine subscription with the purchase of various "fitness products". The magazines are all 'female oriented' and this got us to thinking about the overall message promotions like this have, not only on the gaming psyche, but just in general. Sure guys who want the free subscription when they pick up Wii Fit - or other fitness product - are welcome to it, but given all the magazines in question are for women, we think it's a little lame-ass. Do only women need to get fit? Did only women have a bust out festive season with regards to food? These sorts of tie-ins - regardless of seeming innocence - do carry with them a socio gendered message and in this case it's one that once more places the female gamer as 'other'. Why not have a cross section of magazine subscriptions to choose from. Via ThumbBandits.com

Comments

[Lineage2 Accounts]

I am not at all aware of the existence of such a magazine. However if it is true that it is focusing on women then I think it is not fair.